Rolling Loud premiered in Southern California in 2017, and the inaugural festival occurred in San Bernardino at the NOS Events Center. In 2023, the event found a home at Hollywood Park Grounds in Los Angeles after hopping around to different locales in SoCal. The hip-hop festival, which started in Miami in 2015, brings together the most prominent hip-hop, rap, and trap acts on the planet for its multi-day events and is hosted in different cities worldwide.