The 2024 Latin music festival schedule features Besame Mucho Austin, the brand new festival La Onda by Bottlerock, Sueños Festival, Tecate Pa'l Norte, Vibra Urbana Miami, plus more. These festivals celebrate the diverse and vibrant genre that encompasses a rich tapestry of musical styles originating from Latin America, Spain, Portugal, and the Caribbean. Influenced by a blend of indigenous, African, and European cultures, Latin music features an array of genres, including salsa, merengue, bachata, reggaeton, cumbia, and more. Characterized by infectious rhythms, passionate melodies, and lively instrumentation such as percussion, brass, and guitars, Latin music invites listeners to experience the cultural diversity of the Spanish and Portuguese-speaking world. Artists like Tito Puente, Celia Cruz, and Shakira have played significant roles in shaping the genre's global appeal, making Latin music a dynamic and influential force in the global music scene.